Publication dans l'Academy of Management Review
Christopher Tucci
L'article de Prof. Christopher Tucci intitulé " Crowdsourcing as a solution to distant search" a été publié dans le prestigieux Academy of Management Review (la revue de business et management la mieux classée)
Abstract:
We argue that under certain circumstances crowdsourcing transforms distant seach into local search, improving the efficiency and effectiveness of problem solving. Under such circumstances a firm may choose to crowdsource problem solving rather than solve the problem internally or contract it to a designated supplier. These circumstances depend on the characteristics of the problem, the knowledge required for the solution, the crowd, and the solutions to be evaluated.
Auteurs: Allan Afuah & Christopher L. Tucci