New publication by M. Gruber in "Strategic Entrepreneurship Journal"
Prof. Marc Gruber © 2014 EPFL
Prof. Marc Gruber has a new paper forthcoming on business opportunity evaluation entitled "What is an Attractive Business Opportunity? An Empirical Study of Opportunity Evaluation Decisions by Technologists, Managers and Entrepreneurs" which is accepted for publication in the Strategic Entrepreneurship Journal (SEJ)
Abstract:
The subjective belief that an opportunity allows value generation is a key driver of entrepreneurial action. We advance research on opportunity evaluation by investigating how people may diverge in their views of what defines an attractive business opportunity, that is, we seek to understand heterogeneity among individuals’ “opportunity templates”. Using unique data from a conjoint experiment with 141 respondents (6,728 opportunity evaluations), our analysis reveals significant differences in the opportunity preferences of individuals with technological, management and entrepreneurship experience. We also find that people with specialist experience (technology) emphasize fewer opportunity dimensions than people with generalist experience (management, entrepreneurship).
Keywords: Opportunity Evaluation; Experience; Heterogeneity; Conjoint Analysis.
Reference: "What is an Attractive Business Opportunity? An Empirical Study of Opportunity Evaluation Decisions by Technologists, Managers and Entrepreneurs" by M. Gruber, S.M. Kim & J. Brinckmann, forthcoming in Strategic Entrepreneurship Journal