New publication: Business Models for Shared Value
© 2016 EPFL
New publication from Lorenzo Massa (EPFL-GERG) (with Florian Lüdeke-Freund, Nancy Bocken, Alan Brent, and Josephine Musango) focusing on business model innovation for shared value
Abstract : Practitioners and researchers have witnessed the rise of two new, yet very popular, concepts: business model innovation and shared value creation. To better understand their joint potential, a project of NBS, conducted by lead authors Lorenzo Massa (EPFL) and Lüdeke-Freund (University of Hamburg) has examined how business models can provide a platform for sustainability and shared value creation. The publication includes the report, and executive guide a primer and a short post on the NBS website