Firmenich install its Digital Lab - D-Lab - at EPFL Innovation Park

Gilbert Ghostine, CEO Firmenich and Prof. Martin Vetterli, President EPFL © 2018 Firmenich

Gilbert Ghostine, CEO Firmenich and Prof. Martin Vetterli, President EPFL © 2018 Firmenich

Last July 3rd, 2018, Firmenich launches Digital Lab at EPFL Innovation Park to augment its creation with artificial intelligence

The fragrance company is proud to announce the inauguration of its Digital Lab – D-Lab – in partnership with the EPFL. This is a key milestone of Firmenich’s digital strategy, D-Lab is dedicated to harnessing Artificial Intelligence (A.I.), to augment the Group’s innovation across fragrance and taste creation. Expanding Firmenich’s footprint to the EPFL Innovation Park, the digital hub brings together Firmenich creators and experts with key members of the Campus’s dynamic ecosystem.

"Ever since our creation as a start-up 123 years ago, pushing the boundaries of science and technology has always been our engine of growth,” said Gilbert Ghostine, CEO Firmenich. “Fueled by EPFL’s unique innovation ecosystem, D-Lab puts Firmenich at the forefront of A.I., to augment our creativity for even greater speed and personalized solutions.”

While digitalization is disrupting business models across every industry, it is also generating exciting new business opportunities,” said Martin Vetterli, President of EPFL. “By combining the dynamic start-up ecosystem based at the EPFL, with Firmenich’s industry-leading innovation, together we will be able to apply breakthrough science to create bespoke sensorial experiences faster than ever before.”

D-Lab is all about converging human creativity with digital technologies to augment our creation capabilities,” explained Eric Saracchi, CIO, Firmenich. “It’s exciting to be stepping into unchartered territory with our creators to accelerate our industry’s next technology frontier.”

Recognized among the world’s top 10 Engineering and Technology institutions, EPFL is renowned for its leading innovation ecosystem, bringing together startups, forward thinking companies and leading academics. EPFL is one of Firmenich’s most long-standing academic partners, where the Group recently created the Firmenich Chair in Neurosciences. As active members of Western Switzerland’s innovation network, EPFL’s proximity with Firmenich’s main Research & Development Center in Geneva accelerates the region’s thriving ecosystem.

Have a look at the short video of the inauguration complete with virtual ribbon cutting.

Source: Firmenich Press release