The Market Opportunity Navigator as the 4th tool in the Lean Toolset
Steve Blank, who holds positions at Stanford, Berkeley and Columbia and author of The Lean Startup, blogged today about the fourth indispensable tool in the Lean Toolset: ENTC's own Market Opportunity Navigator, developed by Dr. Sharon Tal and Prof. Marc Gruber based on their academic research.
“Just like the Business Model Canvas, the Market Opportunity Navigator has closed the gap between academic theory and books by offering a simple, visual way to navigate the process of how to select what market to start with. Developed by Prof. Marc Gruber and Dr. Sharon Tal and based on hundreds of cases they studied during their practical and academic work, the Market Opportunity Navigator is described in their new book, Where to Play.”
For more information: Original post by Steve Blank