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17.11.17 - Marc Gruber and Nettra Pan have developed a tool for investors to understand their own investment decision-making, in comparison to the decision-making of other investors. 

Decades of research in entrepreneurship have shown us that venture success relies on a number of criteria. Many investors (angel investors, venture capitalists) attempt to make investment decisions based on these criteria. But it is not always easy to verify that a venture possesses all key criteria. For example, an investor may have a strong read on two dimensions and more uncertainty around others. Ceteris paribus they may subtly be biased towards one or more criteria.

Professor Marc Gruber, along with his PhD student, Nettra Pan, and a collaborator at the University of Notre Dame, have developed a tool to help investors understand their own investment decision-making, in comparison to the decision-making of other investors. 

In about 25 minutes, investors can contribute to Nettra Pan’s PhD study in which she investigates investment decision-making preferences. All investor inputs will be anonymized (individual and firm data will never be shared or linked back to the participant).

Upon request, the research team will be happy to provide a tailored report that compares each investor’s decision-making to others in your industry. 

The tool is based on over 60 interviews conducted during Nettra Pan’s PhD research with equity investors, 5 years of dealflow from a European-based Venture Capital firm, and 200 hours of fieldwork at a VC firm (spread over 12 months). 

For more information, and to arrange a diagnostic session for you and your team (free of charge), please contact Nettra Pan at [email protected].

The diagnostic tool can also be accessed below. Thanks in advance for your interest.

Link to diagnostic tool: http://go.epfl.ch/investorsurvey

Source:Entrepreneurship and Technology Commercialization Chair
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