Two presentations at the IMP conference in Bordeaux
Ph. Wieser, S. Voldrich & B. Calisti © 2014 EPFL
Simone Voldrich, Bernard Calisti together with their PhD advisor Prof. Philippe Wieser have presented two papers at the last IMP conference that took place in Bordeaux on September 3-5.
The IMP Group's annual conference is the largest in the world dealing specifically with marketing and purchasing issues within a business-to-business context.
Paper References:
- S. Voldrich, Ph. Wieser (2014), «Value networks : a dynamic evaluation», IMP conference 2014, Bordeaux, September 3-5, 2014
- B. Calisti, Ch. Tucci, Ph. Wieser (2014), «Outliers and Russian Dools!», IMP conference 2014, Bordeaux, September 3-5, 2014